Mike Jones - Brand Strategist and Agency Owner

Episode 71 // Messaging in marketing: how do I know what to say?

Sep 5, 2023

You've just completed your firm's rebrand. Or, maybe your firm's brand is strong and has been around a while. Either way, you know it's finally time to construct a cohesive message that not only fits your brand, but also effectively speaks to your target audience....

Episode 70 // How do you know WHO to market to?

Jun 30, 2023

Mike, David, and Sam talk about where to start when it's time to start marketing externally. More specifically, how can you possibly know WHO to market to? Contact: Mike Jones mike@resoundcreative.com Discuss at https://www.linkedin.com/company/resoundagency The show...

Episode 69 // The Remarkabrand Index for Accounting Firms (part 1)

Jun 27, 2023

Mike, Sam, and Chris talk about how and why Resound built The Remarkabrand Index for Accounting Firms. The Index organized 40 data points from over 1485 accounting firms into 13 insights to help accounting firms differentiate from their competition. Contact: Mike...

Episode 27 // Mike Jones on Startup Week’s Boost to Arizona’s the Business Community

Episode 26 // Thomas Barr on the True Value of a Strong Local Economy

Episode 24 // Heidi Jannenga on How Conscious Capitalism Shaped WebPT’s Culture and Success

Episode 23 // Rod Lenniger on “Intrepreneurship” in Arizona Tech

Episode 19 // Joe Ray on Creativity and Arizona

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Episode 71 // Messaging in marketing: how do I know what to say?

Episode 70 // How do you know WHO to market to?

Episode 69 // The Remarkabrand Index for Accounting Firms (part 1)

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