Podcast Episodes

You've just completed your firm's rebrand. Or, maybe your firm's brand is strong and has been around a while. Either way, you know it's finally time to construct a cohesive message that not only fits your brand, but also effectively speaks to your...

Mike, David, and Sam talk about where to start when it's time to start marketing externally. More specifically, how can you possibly know WHO to market to? Contact: Mike Jones mike@resoundcreative.com Discuss at...

Mike, Sam, and Chris talk about how and why Resound built The Remarkabrand Index for Accounting Firms. The Index organized 40 data points from over 1485 accounting firms into 13 insights to help accounting firms differentiate from their...

Mike, David, and Sam talk about why you should apply your authentic identity internally first before your start to push in out into the world. They tackle questions like: Why should you focus on your team first with your brand identity? Why not...

Anati Zubia is back for part two of her interview with the gang to talk about the dangers of using AI to fuel your marketing (and it's not just about being lazy or copying and pasting). Spoiler alert - don't forget your marketing should serve...

Former head of marketing for Quora, Anati Zubia, joins Mike and Sam to talk about the hottest of hot topics: AI in marketing! And we're not just talking about the tactical side - this is about making sure you don't lose your marketing soul in the...

Longtime AAM Member and former Resound client, Jaimi Koechel is back for the second part of her interview with Mike and Sam as she discusses Henry and Horne's merger with Baker Tilly and how to navigate mergers and acquisitions as a marketer (if...

Longtime AAM Member and former Resound client, Jaimi Koechel, joins the show and brings with her a wealth of insight and experience in the world of accounting marketing. We discuss her lessons learned from her 2 decades of experience (and gives...

We've been talking about books, videos, some pretty high-level marketing stuff. But let's not forget that marketing should always be about building relationships. So how do you do that with your marketing? Authentic identity. Mike, David (he's...

NEW GUEST ALERT! Chris Stadler (longtime fans of the show will be thrilled) joins Mike and Sam to discuss the "how" behind writing a book for your firm. Yes - your firm's very own book, authored by the face(s) of your company. It's a marketing...