Episode 79 // Everything we learned from Hubspot’s Inbound 2024

Mike Jones (00:14.658)
All right. Here we are with another episode of the market brand podcast. I’m incredibly excited to be introducing to everyone. We’ve got two co-hosts on the show today. Obviously I’m here, Mike Jones, but we’ve got Sam Pagle and Chris Dadler. Chris, thanks for coming on. We’re excited to have you back. He’s like OG. He’s like the original OG.

Sam (00:27.946)
course.

Chris (00:33.542)
So glad to be here.

Sam (00:36.402)
Yeah, prodigal returns.

Mike Jones (00:42.094)
Chris is our COO for here at resounds Sam as everyone knows or chief creative officer and We just got back not too long ago from inbound HubSpots big conference annual conference We were in Boston and we thought we’d get everybody just kind of run down of what we experienced our thoughts This was our first time and so it might be helpful for those that are considering going kind of getting a first-time perspective

we have some thoughts on whether we’re go back or not, which I’m really excited to talk about and We’ll tease that we’ll leave that let’s leave that hanging right there. But before we do Name ten things Sam bring it at us

Sam (01:23.136)
today we have a fun one. Today we have a fun one. We are going to name 10 booth giveaways that we’ve never received at a conference. 10 booth giveaways that we’ve never received at a conference. I’m gonna start this one, guys, because I’ve never received a branded puppy dog at a conference. A real life puppy dog. Never gotten one.

Mike Jones (01:33.398)
Mm. Mm.

Mike Jones (01:45.751)
Hmm.

Mike Jones (01:51.278)
I’m going to go with I’ve never received the doggie bag of leftover Chinese food from the dinner the night before. Branded, always branded, custom branded.

Sam (01:58.228)
Branded, right? It’s gotta be branded.

I love it. Chris, what do you got?

Chris (02:05.968)
You guys are so good. I’ve never received a. Custom poem written to me from a brand person at the brand booth, I’ve never received that.

Sam (02:18.75)
Wow, I bet you could do that pretty easily with AI, Chris.

Mike Jones (02:24.834)
Chachie P.T. for the win!

Chris (02:25.116)
Dude, let’s do it.

Sam (02:25.984)
I’ve never received a branded vintage. What are those things called records? A branded vintage record.

Mike Jones (02:37.896)
LPs.

Chris (02:39.41)
like a 45.

Mike Jones (02:42.446)
I have never received a branded bass guitar and I’m waiting I’m waiting for you all because I will play it I will absolutely play it. Yeah Yep, I’m waiting

Sam (02:49.312)
That would be a great idea. Chris?

Chris (02:57.126)
I’ve never received a beer koozie but that is made for Gatorade.

Sam (03:03.7)
Gatorade Cousine. Yeah, no, that huge opportunity missed there by a lot of booths. I’ve never received a complete booth setup as my giveaway.

Chris (03:04.624)
It is branded.

Mike Jones (03:06.958)
Gatorade Coozie.

Mike Jones (03:20.59)
booth set up? I don’t even know what that means. You can take pieces of the booth home afterwards.

Sam (03:21.894)
A full booth, a full booth that I can take with me. That I can set up, yeah, that I can take home and set up at my house and I can experience that booth every day.

Chris (03:35.61)
like dehydrated in a packet and he just had water.

Sam (03:38.544)
Yeah, that’d be good. Yeah. Inflatable. That’s a great idea. Yeah. Maybe a Lego set. That’d be cool.

Mike Jones (03:39.598)
I want them to have like a little miniature version that sits on your desk with a little mini figure that you can walk around in it.

Chris (03:44.582)
Like the Singularity version?

Mike Jones (03:50.798)
I have gotten a Lego set for from a booth before or from a from a conference And I had one a second ago and then I got snarky and came up with something else on yours and I lost it I’ve never received a branded clowns wig Yeah

Sam (03:55.296)
Mmm.

Sam (04:12.128)
Ooh, like the rainbow wig.

Chris (04:13.093)
Mmm.

Mike Jones (04:15.564)
Yeah, well, brand colors, you know, let’s let’s be on brand here. So for all of you, it’s blue. We know that.

Sam (04:17.416)
Okay. That’d be on brand.

Chris (04:20.626)
That’s a huge oversight.

Sam (04:23.272)
Yep. Chris?

Mike Jones (04:24.866)
for every firm.

Chris (04:27.91)
I have never received a basket of branded wax fruit from a booth before.

Sam (04:35.294)
Wow. Those are like the the little fruits that you see in the model homes. Is that what you’re talking about? Yeah, that’d be cool.

Chris (04:41.904)
Yeah. You pick them up and you’re like, this is too light to actually be fruit. So you don’t bite it.

Sam (04:46.504)
That’d be really cool. Yeah. And then you stop chewing on it after a couple of minutes. I’ve never received a branded 75 inch plasma television from a booth. They always have them, but they’re never giving them away. So real shame.

Mike Jones (05:02.306)
I did that once at a conference. We had like TVs that we bought for the for the conference and we raffled them off at the end. Yeah, it was fun. Yeah, let’s get rid of this crap. I’ve never received a branded brand that I can heat up.

Sam (05:09.13)
That’s right, I remember that. That was cool.

Sam (05:19.392)
Ooh, bonus.

Sam (05:24.873)
Wow.

Mike Jones (05:28.894)
and put on my pancakes. You thought I was gonna say something worse, didn’t you? I saw it in your eyes, both of you. And I heard it, I heard it from all the listeners. I could hear them going,

Chris (05:32.248)
your children.

Sam (05:34.888)
I thought you were gonna… Yeah, I thought you were gonna say…

Chris (05:37.617)
your children.

Sam (05:44.288)
That’s 11. That’s name 11 things. We’re going to cut it out there unless Chris, had something that was going to blow our minds. All right.

Chris (05:50.768)
No.

I think we should end on mics.

Mike Jones (05:56.526)
The branded brand that was about to go somewhere it shouldn’t. Yep. It was definitely going to be an HR violation. All right. OK, let’s get into it. Chris, give us like your your best first question that everyone is just dying to hear about HubSpot’s inbound 2024 conference. Give it give us a question.

Chris (06:01.116)
you could brand your vehicles.

Sam (06:02.312)
Yeah, it was going to be an HR violation, I think.

Chris (06:23.218)
that everybody wants to know. well, I have one that we should save to the end, but I’m kind of wondering, and I think people, I think that people want to know what was your favorite session, guys?

Mike Jones (06:29.74)
Yeah, don’t do that one yet.

Sam (06:41.053)
inbound. Okay.

Chris (06:42.226)
at Inbound 2024 in Boston, Mass.

Sam (06:47.136)
That’s a good question.

Mike Jones (06:48.45)
Don’t all say it at once, I know it was Serena Williams. I know that was it.

Sam (06:51.466)
Yeah, Serena. Serena was good.

Chris (06:53.936)
You know what? Serena’s a sweetie. She was a sweetie. I didn’t love the interviewer, but she was a sweetie. She was fine.

Mike Jones (06:54.286)
Chris especially was loving that one. She was fine. I just didn’t get anything out of it.

Sam (07:02.388)
Yeah. I don’t know, Chris, what was your favorite session?

Chris (07:07.822)
I mean, I’m going to go with kind of the one that so I’m going to go with David Spade. I think that was the most informative and.

Sam (07:18.356)
Yeah, that was good. lot of good travel insights.

Chris (07:19.42)
That it was a good session. That was the after hours, though, right, guys? That wasn’t like a session. It was like just entertainment. That was a joke, guys. That was a joke. My favorite guy, probably my favorite speaker. You can probably put this in one. was that one guy. Schrodinger Schrodinger was his name. He’s the email guy. And I just wrote it down and I lost where he is on my Schmedelson J Schmedelson.

Sam (07:24.362)
Yeah, that didn’t count.

Sam (07:36.958)
Nice, yeah, I like them too.

Sam (07:42.515)
Email guy, yeah.

Sam (07:49.632)
Slappy swamp, it’s Samsonite.

Chris (07:49.734)
And he talked about email.

See us today. I knew it started with an S.

Chris (08:00.69)
Shweddle Stin, Jay Shweddle Stin. So he was he was on point, man. Like I think I don’t know about you guys, but I think when we got there and started hearing people talk, I’m like, this is kind of stuff we do. And I don’t think most people here do the things we do. Right, because I mean, when I was hearing him talk, Shmeddle, send this guy, Jay Schmatt, he was talking about email and he was telling us specifics. He was giving us percentages. Here’s what gets people to open. Here’s what makes your email, you know,

really well created or whatever, right? He has given us some really good stuff. The most specific, helpful sessions that I went to, the two were J. Schmedelson. That is my answer.

Mike Jones (08:41.71)
What was your second one, Chris?

Chris (08:44.61)
the other Jay Schmedelson one, the email tear down. Yeah. You melt it. Yeah. So, so just to be clear, he did one that was kind of like an intro, right guys? Like, I think you guys are both there. gave us some really good stuff. And then I signed up for one, like an email, tear it down and actually got specific and went through and, and took email campaigns and just tore them down and just said, here’s what’s wrong with them. And that was really interesting as well.

Mike Jones (08:46.568)
yeah. Same guy.

Mike Jones (08:54.774)
Mm-hmm. Yeah, we were sitting in that one.

Sam (09:15.04)
think that was one of the few like tactical sessions that actually had kind of usable information. And that’s just speaking for us at Resound and our clients. But to your points, Chris, it was a good lesson for me, not that I do a lot of speaking, but like, if I’m gonna be speaking in front of a bunch of people, give them stuff that they can use, give them stuff that they can…

write down, take notes on, know, he shared the deck afterwards. So many things that you can go back immediately start implementing those in your, you know, your email marketing for his topic. And that was really cool. And he was a good personality, very high energy, threw a lot of jokes and a lot of stuff in there that kind of made it fun and engaging, you know, but he was, yeah, he was.

Mike Jones (10:09.134)
I loved how self-deprecating he was. He’s like, I don’t know why you guys are here. Sorry. Sorry for this slide. This one’s a throwaway. dude, it was packed.

Sam (10:15.112)
Yeah, yeah. But there are lot of people there. It was standing room only because I, you know, the way that it was titled, I mean, caught our attention was it was very tactical, right? It was like, we’re going to go to the session and we’re to learn how to like make our emails better or email marketing. And that’s exactly what he delivered.

Mike Jones (10:34.83)
That one was good, I liked that one. I had two actually that were highlights for me. Neil Patels was I thought really insightful, had really good data. He took an interesting approach of like, kind of the outcome was, yeah, SEO still matters for like, you know, search engines, but you need to be thinking about all the places people are now searching for answers. And so he was talking about like, hey, you know.

Chris (10:58.076)
Hmm.

Mike Jones (11:02.798)
They’re looking on TikTok, they’re looking on AI platforms. There’s a lot of other places you need to be considering and where do those places aggregate data, especially with AI, be thinking about how you’re creating content that is gonna get aggregated into AI engines so that you can be found, which is an interesting approach when you consider like, I’m hearing a lot of conversations around the fear of.

AI getting all of your content and basically just amalgamating it and then you lose the value of it. And he’s like, kind of taking the opposite tack of like, well, but that’s actually way to get found. So I, I thought that was really interesting. He had some really good just data points on that the other one that was really fascinating to me just as a brand guy, LinkedIn, they had their own presentation on a bunch of data they’ve done through studies on their platform around advertising.

and what’s working for brands that are advertising on LinkedIn, particularly around like video ads. So they’ll add data on like watchability, how many people bail within like the first like two seconds, three seconds, using unique soundscapes, music, using mascots and characters in your ads. And these were all b2b ads. So was like really interesting to kind of see

how even B2B can use these like what are probably considered more like B2C principles in their advertising and leverage those to build their brands and build awareness, but also memorability. They were really focused on that. that was a highlight for me of the sessions that I went to. I’ll be honest, there were a lot of sessions I didn’t get anything out of. So I don’t know if that’s your next question, Chris, but I, yeah.

Chris (12:52.442)
Yeah.

Yeah, what’s yeah, what’s what’s your worst guys? What’s the worst? And I don’t know. I’m going to name names unless you guys I’m just you can edit me out,

Mike Jones (13:00.426)
Mike Jones (13:07.502)
Yeah. I was. I don’t know if I have like a really strong worst. There were just so many that were just like, I don’t don’t know. I just didn’t get a whole lot of value out of it. I mentioned it already. The Serena Williams interview felt like a total like waste of interview time. I understood why they focus so much on her investment portfolio and what she’s doing there. But I don’t.

Sam (13:07.582)
Name away.

Mike Jones (13:38.69)
that they never switched into like, the thing that she is actually deeply experienced in is winning. And I would have loved to have heard more of her approach from her career. And she’s not really, it doesn’t seem like she’s applying that very clearly in her investment strategy. And so I was like, I just don’t understand like why we’re talking about her investment strategy, which doesn’t seem fully

Chris (13:53.711)
Yeah.

Mike Jones (14:07.896)
formed yet. That was the other part of it.

Chris (14:09.478)
You know, I felt like in that one, I agree. I think the, the interviewer didn’t do a very good job of, of exposing her expertise and that it felt like either through the questions or whatever, it felt like it almost framed her up as like, I don’t really know. just have someone do it for me or I just like these companies. That’s, that’s as deep as it got for me, unfortunately. yeah.

Mike Jones (14:33.678)
Probably the reality.

Chris (14:40.676)
It felt like a little, it felt like a friendly softball kind of conversation with a softball interview that doesn’t trust the interviewee to be able to answer the questions.

Mike Jones (14:52.366)
How about you, Sam?

Sam (14:54.108)
In general, we talked a lot about this when we were there. almost everything was just AI all day long. was, Chris, you said it before we hit record today. It was like, they thought that you had to have like the SEO keywords at the conference for some reason. And it wasn’t just the sessions that was like, you know,

Chris (15:03.986)
You

Chris (15:12.082)
It was keyword stuffing.

Yeah.

Sam (15:20.732)
Every booth was like, love AI, AI this, AI this. And to the point where it was just like, everything here is just the same. It’s just, wow, AI. And so there were just a lot of sessions that were, know, there was even like on the main stage with HubSpot, I get it, they were really excited about their new AI tools within HubSpot. And that was kind of probably what set the stage.

for everybody else to talk about that. But it was kind of like, I remember saying like walking around, if there was a booth or a session that was like, just like, we’re not gonna talk about AI or don’t even mention AI. I’m like, I’ll go to that one. Cause like that would be the only thing that really stands out here. And I think part of the reason why Chris, you and I, I think talked about this, the email guy, Samsonite, he,

Chris (16:16.818)
Wettelsen.

Mike Jones (16:17.464)
Poor guy.

Sam (16:19.198)
No, he actually was like, hey, you need to be careful with the AI stuff that you’re putting out. And he was putting parameters around it. He’s like, people understand it now. They know when they see it, don’t do it. And I was just like, somebody just said, don’t use AI. Like, yes, let’s go. Let’s get some more of that. So in general, was just kind of like, was just everything was just stuffed with AI to the point of like,

Mike, I think I felt the same way as you. Like a lot of things were just like, I don’t know what to do with this. You’re just telling me about AI and stuff and all this jazz. was like, ugh.

Chris (17:02.354)
There’s no payoff. It was just a bunch of like talking about AI and then they then they proceed to tell you the next obvious use case for AI, which is like a little bit in their platform or they weren’t clear about it. You know, like with HubSpot, I kind of felt like, OK, yeah, that’s the next obvious use case for AI. It’s not surprising, not interesting. It’s just kind of what we should expect, probably at this point.

Mike Jones (17:28.598)
Yeah, I think a larger takeaway for me in that vein was

AI is trendy. It’s a buzzword. We’ll see if it’s got legs to last. I think it might. And I see, you know, with all our friends in the accounting world, we see that some firms are starting to leverage that as like even a positioning right for their firm. I do think that if you have a really strong point of view on AI, regardless of what that point of view is, but if you have a really strong

clear, interesting point of view, I think you can leverage that and really make an impact in your industry or whatever you’re, you know, whoever you’re, you’re working with. So I took that away as kind of a call to action to us is like, we need to have our own really strong point of view on AI, and start publishing on that and talking about it and really making that clear in the marketplace. Because I think there

there’s all this, you know, we saw it, there’s all this talk about AI, but not really clear points of view. And so I think there’s an opportunity for anybody, any firm, any industry to start creating your own unique point of view. And you will actually have some success with that, I think. So that was kind of a good kick in the pants for me. Also related to AI.

there was an underlying like anti AI current. It was not real defined, but I heard it in a number of talks. I think the email guy was one. There was another interview with chief design officer, I believe from Canva. And while they, nobody was going to come out right and say like, AI is the worst thing ever. And it’s going to destroy our world. Nobody was saying that.

Sam (19:22.495)
Mm.

Mike Jones (19:32.142)
But I did hear an underlying current and I’ve heard this in other places too, beyond inbound that there’s a lot of fear around AI and it’s still there. I think there was a lot of fear right up front from a lot of industries, a lot of professionals. I think there’s, if you are at all in like creative professional world, if you are in software development, if you are in,

Like even to some degree marketing if you’re doing tactical marketing, I think you you need to be like a little bit concerned because I think AI is going to do a lot of the things that these people do and if you’re I don’t know what the answer to that is. I just am sensing a lot of fear and I think there’s there’s a some larger questions

Chris (20:25.329)
Ahem.

Mike Jones (20:29.816)
that lots of people need to be asking about how do we make sure that we still value human beings and we value people while we leverage AI, which is just a technology. It’s just like anything else that we’ve created. It’s like the internet, right? It is going to destroy some people’s jobs. Absolutely. The internet did do that. It’s also going to create lots of opportunity. So I think there’s an opportunity to again, have that point of view, but

but recognize that it’s disruptive. It is not just a bonus to add on to everybody’s life. I think there needs to be a real honest conversation around how this is gonna impact certain jobs, certain people, certain responsibilities, and that it can be a total mess and a total disaster, or it could be really helpful for people. And we’re not there yet. I mean, there’s a lot of things that, you know,

Chris (21:24.572)
Hmm.

Mike Jones (21:28.174)
It’s everybody, all the technologists want to tell us, it’s doing this, it’s doing that. I’m like, no, it’s not. We’re not even close. So don’t freak out yet. But yeah, let’s start having some conversations around that. The dark side of AI. I’m ready to have that conversation.

Chris (21:33.842)
Hehehe.

Sam (21:45.385)
Yeah.

Sam (21:49.674)
What did you guys think of, and I don’t know if this is like a company wide take, but there were takes on AI, I think specifically by HubSpot, I think they have this like labeled, as kind of treating like your AI tools as agents. Is that what they call them, agents, AI agents? Almost like you’re naming them as like,

Mike Jones (22:13.026)
Yeah.

Sam (22:17.024)
I think they said that, like, stop treating your AI tools like tools. Start treating them like team members. What did you guys think about that?

Mike Jones (22:23.726)
Yeah.

Chris (22:26.738)
Yeah. I mean, that’s, it kind of makes sense because you give, you give one, like just, just think about how you ask one. All right. So, so if you ask a general question to AI and just say, make me a marketing plan, right? It’s gonna, it’s gonna oversimplify a whole bunch of stuff. If you ask it to, okay, I’m going to make a team and you’re going to make me a marketing plan, but you think like an account planner, you think like an account executive, you think like a creative director, you think like a.

know, and you fill in those, you’re going to get more specialized points of view because you’re just asking for more specifics. And you’re asking for you’re asking for a certain point of view. And I think that made that made sense to me. I’ve been hearing about that before. But yeah, that makes sense to me.

Mike Jones (23:16.206)
Hmm AI as a person or as a member of your team

I think yeah, I agree with you, Chris. Like I think when you treat AI in that way, I think you do get better answers. You get more specific answers. You get a better end product. I’m still really concerned with this idea of AI, like using it like it’s a real person because it’s not. And I think it, puts some like assumptions on the relationship that are wrong.

One, going back to my other point is like it makes this assumption that it can replace somebody basically. And one, I just haven’t seen that. And two, I think it puts it in a position that it does not actually have the capability to like do like, there’s a level of like, asking questions back and reiterating things.

thinking independently, making connections between disparate ideas that everyone at some level has the capacity for as a human being that AI does not have. And so like, I think full replacement, like thinking is wrong. I think, I think I just I really, and this might just be a philosophical thing for me, AI should be a tool.

It is a tool. It’s a tool in your toolbox, but it must be used by a human being. And it be accountable to that human being and how it’s used. I think treating it like it’s its own person is just gonna lead to a lot of issues. it’d be similar to saying like, and this gets into a much larger conversation, much bigger than marketing.

Sam (25:09.151)
Yeah.

Mike Jones (25:20.952)
But like, you your car is driven by AI, let’s say. You’re in a car being driven by AI. Who’s responsible when that car crashes and kills someone, right? And I think if we treat AI as a person, we will assume that the car itself is responsible. And that is not true. There is a person responsible for that, whether that’s the designer who worked on that product.

whether it’s the company that owns the AI engine, whether it’s the individual owner of that physical car, right? Now we’re gonna have to figure that out. like, that car is a tool, that AI engine driving that car is a tool, it’s an extension of another human being. I don’t think you can obfuscate that responsibility back onto AI. And I think that’s the danger I see in like this agent type kind of methodology.

Chris (26:07.73)
Yeah.

Sam (26:21.0)
I like the word you use, Mike, accountability, because there’s always this temptation to take the easy route, right? Put something into ChatGPT, put it into Claude and call it a day. And we’re starting to see that that doesn’t work. that is now producing…

stuff that people are already starting to recognize. We’re only a couple of years into this and people are already starting to read something and say, AI, I’m not interested. Nobody created this. Why would I wanna be interested in this? And there has to be that accountability. There has to be that, I won’t call it a safety net, but just like you have to still curate that. You have to get in there

and edit that. You do. The moment I realized that was I think probably about a year ago. I was like, I’ve got just a couple numbers that I want ChatGPT to add up. I was like, can you add these up for me? I just need the total. And it could not get it right. Like five, six, seven times I’m like, that’s incorrect. I’m sorry, yes, here’s the right answer. I’m like, no. So I put it into a calculator. I’m like, this is the right number. You can’t get to it.

Mike Jones (27:14.572)
You need to be accountable to it and for it.

Sam (27:41.856)
I was like, okay, I can’t trust this. I can’t just put inputs in and copy and paste the outputs and put that out. So I think to your point, Mike, like it is a tool. I think if you learn to communicate with the tool in the right ways, it’s gonna produce better results for you. But ultimately, you are the user of that tool. That is not a…

autonomous free thinking thing that you can say, go do these, go do all these things. And it’s going to go do all of them without any oversight. So I, I, I agree.

Chris (28:21.274)
It lacks point of view and, you know, especially getting back to branding. If, if we’re, if we’re interested in authentic branding, we’re also interested in, you know, what makes our clients different, what makes them uniquely authentically different. And so how can we, we can use maybe we can use AI for research. We can use it to remind us stuff, details, things like that. But we still have to be able to bring that moral and

that meaning, that point of view to things, and then make sure that point of view is reflected across all the brands, you know, things and their thinking. How do we teach people how to think about a topic like accounting or something like that, right? And there has to be a point of view. Like, what’s our point of view? Well, we do it this way, and this is important to us, and let’s develop that out. And so it’s believable so that it’s in everything. And AI is not going to feel like it’s being pulled through the article or through

the strategy and AI is horrible at that. doesn’t know how to tell what’s important. It has no soul. doesn’t have any morality. doesn’t it can’t sense those things. Those are things that a human has to own.

Mike Jones (29:32.866)
Yeah, it’s a regurgitator, right? Now it’s regurgitating from like, endless amounts of data. But it’s just regurgitating stuff. I just I disagree with HubSpot. I understand why they want it to be labeled as agents. They’re trying to make kind of change the way their users use it. They want them to use it more. And so when you put it in terms of person, right, a person

like an agent, maybe you get a better outcome, you get a better product, maybe a little bit, or you get higher adoption rate. I also am just, I am not convinced that that is a good business strategy. I don’t think when we get five, 10 years down the road, if AI is still as big a thing as it is now, I don’t think it will be a separate person or an agent or a thing.

that we interact with. I think it’ll be embedded in most of the technology we’re already using today. And it won’t be this kind of like text, like ask it questions, get answers back type technology. I just, I think we’re at the very, very, very initial phases of like how people interact. Essentially, it’s like we have one user interface for this new technology.

Chris (30:38.194)
Mm-hmm.

Chris (31:01.266)
you

Mike Jones (31:01.538)
Just like for a long time, like, you know, we’ve had one interface for the internet, which was the browser. How often do people use their the internet now without a browser? A lot, right? Because it’s embedded into other platforms, other technologies. Think about how many times your phone pings the internet, right? In order to get and transmit data and you are not in a browser.

Right. You’re on a phone. First of all, you’re not on a laptop. You’re on a desktop. You’re not on a tablet. There’s lots of different devices. And then you’re using apps, right? The apps are the new kind of interface. And so I think like we’re still on this like very nascent phase of the interface of AI, which is this text chat bot. And that’s the that’s the paradigm that everyone’s operating from. And in a text chat bot, it feels like a chat bot, which is a

kind of an for a person, right? It’s an avatar for a personal assistant. And that’s gonna change.

Chris (32:06.98)
Yeah, think the reason I agree with HubSpot in that sense, only because I’m giving them the benefit of the doubt that when they’re talking about agent, they’re not saying people. They’re using the technical sense, which would mean like, we’re just calling them agents because they need a label and they do this thing. They serve different functions on a robot team.

I’m using that definition, but yeah, I agree with everything you’re saying.